Top Global Packaging Trends
In today’s time, trends are always changing. In one day-out the next. Some trends are born new, some come due to a need of change and others simply because of changing times.
We, along with many others, don’t know why trends change, but we can all agree that they do. Mintel, a leading market intelligence agency, published a list of trends set to impact the packaging industry over the next couple of year and below we list the top Trends.
Consumers nowadays are more conscious of the environment and want to help by purchasing products that are packaged using biodegradable packaging while also looking professional and well designed. People want to live a low waste lifestyle.
Online shopping is becoming the new “norm.” According to eMarketer, e-commerce sales are forecast to reach $4 trillion globally by 2020, representing nearly 15% of total global retail sales. Consumer love the convenience and experience of online shopping. The right packaging can elevate a brand like no other. The wrong packaging can do the complete opposite-bring much disappointment and possibly deter them from ordering from the company again in the future. Mintel reports that, “Now is the time for brands to consider how packaging can alleviate, if not eliminate, consumer frustration with over packaged and even under-branded goods sold online.”
“Aiming for packaging designs that enlighten consumers’ purchase decision, brands will reject approaches that offer too much or too little as they can leave shoppers more confused that informed.” The challenge is to find the perfect medium between not enough and just enough information needed.
Declining interest in packaging has created a trend in packaging design. Younger shoppers look at the packaging and decide based on what they see. Think about what type, shape or color packaging sticks out from the crowd; anything that will draw people to your product.
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